One of the hardest problems for vendors at a convention is to get noticed. Everyone has something for sale and customers must decide between them; after all most of them are there to buy something. Those customers are looking for something to differentiate vendors and sometimes the simplest things will help them make the decision to pick one vendor over another. Something that pushes your information into their line of sight may be just what you need, and if it can help you reduce space when you pack up so much the better. Something as simple as retractable banner stands may help you in a number of ways.
Banners are usually the most effective way to get information out at a convention: They put the basic information in an easy to read format and make your basic talking points for you. While you can always have pamphlets to expound on the points on your banner, the idea is for the banner to get people interested in the product or service and then talk to you about an appointment or sale. However, the major problem is that banners are usually tucked back in the rear of the stall, making it difficult for any but those passing directly in front of the stall to see. Thus, you are dependent on someone being in the right place and turned in the right way to see you banner.
However, a retractable banner stand can help you increase the visibility of your stall. Even though most conventions have rules against putting anything in front of the stall as a safety measure, stalls can do pretty much anything within the limits of the stall. At the very least, this allows you to put a small sign on your table that attracts attention to the stall, and if it is visible enough you become less dependent on people having to already be looking at your stall. You also have something to refer to when talking to a potential customer.
This makes retractable banner stands a very useful tool for anyone looking to get noticed. Better yet, they take up very little space when packing or setting up. Make sure that one is part of your marketing kit, and you should see an uptick in sales.